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Overview

Campaign triggers automatically activate your DM campaigns when users perform specific actions. When a trigger condition is met, Blueberry sends a personalized DM to the user.
Triggers are built in natural language. Just describe what should activate your campaign.

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Managing Triggers

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Adding Triggers to a New Campaign

When creating a new campaign, you’ll set up triggers after the campaign is created:
1

Create Campaign

Create your campaign and configure the basic settings (objective, message, etc.)
2

Navigate to Triggers

After saving the campaign, go to the Triggers section
3

Add Triggers

Add one or more triggers that will activate your campaign

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Editing Triggers for Existing Campaigns

1

Open Campaign

Navigate to DMs → Campaigns and select the campaign you want to edit
2

Go to Triggers Section

Click on the Triggers tab or section within the campaign
3

Edit Triggers

Add, remove, or modify existing triggers as needed

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Trigger Types

Blueberry supports two types of triggers:

Comment Triggers

Activate when someone comments on your posts or ads

DM Triggers

Activate when someone sends you a direct message

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Comment Triggers

Comment triggers activate when users comment on your Instagram or Facebook content.
1

User Comments

A user comments on your post or ad
2

Blueberry Evaluates

Blueberry checks if the comment matches your trigger conditions
3

Campaign Activates

If it matches, the campaign sends a personalized DM
Describe what should trigger the campaign in natural language:
  • “Any comment showing interest in buying”
  • “Comments asking about price or availability”
  • “Positive comments or compliments”
  • “Comments with questions”
  • “Any comment mentioning [product name]”
Optional: Restrict to specific postsYou can limit triggers to specific posts or let them work across all your content.
Works on both organic posts and paid ads.
Example 1: Product Interest
Trigger Type: Comment
Description: "Any comment showing interest in the product"
Post Restriction: None (all posts)
Example 2: Specific Post
Trigger Type: Comment
Description: "Comments asking for more information"
Post Restriction: "Fall Sale Announcement" post
Example 3: Keyword-Based
Trigger Type: Comment
Description: "Any comment containing 'link' or 'shop'"
Post Restriction: None (all posts)

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DM Triggers

DM triggers activate when users send you a direct message.
1

User Sends DM

A user sends a direct message to your account
2

Blueberry Evaluates

Blueberry checks if the message matches your trigger conditions
3

Campaign Activates

If it matches, the campaign sends a personalized response
Story replies are DMs, so they can also trigger campaigns.
Describe what should trigger the campaign in natural language:
  • “Any DM asking about products or pricing”
  • “DMs with questions about shipping”
  • “Messages mentioning returns or exchanges”
  • “Any DM that seems like a customer support inquiry”
  • “DMs asking for recommendations”
DM triggers are great for automating customer support and frequently asked questions.
Example 1: General Inquiries
Trigger Type: DM
Description: "Any DM asking about products or services"
Example 2: Support Questions
Trigger Type: DM
Description: 'DMs mentioning shipping, delivery, or tracking'
Example 3: Story Replies
Trigger Type: DM
Description: 'Story replies asking for more information'

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Multiple Triggers

Campaigns can have multiple triggers. This allows you to activate the same campaign from different user actions.
1

Click Add Trigger

In the Triggers section, click Add Trigger to create additional triggers
2

Configure Each Trigger

Set up each trigger with its own conditions and descriptions
3

All Triggers Work Together

Any trigger matching will activate the campaign for that user
Example: Multiple trigger types for one campaign 
Campaign: Product Information

Trigger 1:
  Type: Comment
  Description: 'Comments asking about the product'

Trigger 2:
  Type: DM
  Description: 'DMs asking for product details'

Trigger 3:
  Type: Comment
  Description: "Any comment containing 'price' or 'cost'"
Using multiple triggers ensures you capture all interested users regardless of how they reach out.

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FAQ

Instead of exact keyword matching, Blueberry’s AI understands the intent behind comments and DMs.This means “interested!” and “I want this” and “where can I buy?” can all match a trigger for “comments showing buying interest” - even though they use different words.
This makes triggers more reliable and catches more relevant users without false positives.
Yes! In your campaign dashboard, you can view all triggered actions and see exactly which comments or DMs activated the campaign.This helps you refine your trigger descriptions if needed.
Only one trigger fires per user per campaign. If multiple triggers match the same action, the first matching trigger wins.
Each user can only be triggered once per campaign (unless you enable re-triggering in campaign settings).
Yes! Comment triggers work on both organic posts and paid ads on Instagram and Facebook.
Yes. You can enable/disable individual triggers without affecting the campaign or other triggers.This is useful for testing or temporarily pausing specific trigger conditions.
Yes! Campaigns are evaluated in order from top to bottom in your campaigns list.When a user action (comment or DM) occurs, Blueberry checks each active campaign in order. The first campaign whose trigger matches will activate for that user.
If you have multiple campaigns that could match the same action, put the most specific campaign first to ensure it triggers before more general ones.

Campaign Types

Learn about different campaign objectives and when to use each

DM Inbox

View and manage all DM conversations from campaigns