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Overview

The Rules Engine automates comment moderation and responses using AI-powered rules or traditional keyword-based conditions. Choose between letting AI understand context and intent, or create specific keyword rules for exact scenarios.
Rules execute automatically without manual review, saving hours of repetitive work while maintaining brand consistency.

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Rule Types

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Accessing Rules

1

Navigate to Rules

Click Rules in the sidebar navigation
2

Create New Rule

Click + New Rule and choose LLM or Traditional rule type
3

Configure & Activate

Set your conditions and actions, then toggle to enable

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Rule Configuration

Define when the rule should activate:For LLM Rules:
  • Describe the scenario in plain English
  • Example: “When someone asks about shipping or delivery”
For Category Rules:
  • Select from AI-detected categories:
    • Positive, Product Qs, Brand Risk, Negative, Spam, Other
  • Example: “When category is Spam” or “When category is Positive”
For Traditional Rules:Content-Based:
  • Specific keywords (e.g., “price”, “shipping”)
  • Phrase matching with AND/OR logic
User-Based:
  • Specific usernames
  • Follower count thresholds
  • Verified or business accounts
Context-Based:
  • Specific posts or campaigns
  • Platform (Instagram vs Facebook)
  • Timing conditions
Choose what happens when conditions match:Automated Actions:
  • Use AI Suggestion - Apply AI-recommended response
  • Reply with Template - Send predefined message
  • Hide Comment - Remove from public view
  • Delete Comment - Remove entirely
  • Block User - Prevent future comments
Review Actions:
  • High-Priority Review - Flag for immediate attention
Auto-apply actions execute immediately. Start with manual review to validate accuracy.

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Common Use Cases

Hide Spam

Automatically hide spam comments using category rules. No keyword management needed.

Engage with Positive Comments

Auto-reply to positive comments to build community and show appreciation.

FAQ Automation

Use LLM rules to automatically answer common questions about pricing, shipping, products, etc.

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Creating a Rule

1

Name Your Rule

Click + New Rule and give it a descriptive name (e.g., “Auto-reply to shipping questions”)
2

Choose Rule Type

Select LLM Rule, Category Rule, or Traditional Rule
3

Set Conditions

For LLM Rules: Describe the scenario in plain EnglishFor Category Rules: Select categories (Spam, Positive, Product Qs, etc.)For Traditional Rules: Add specific keywords, user filters, or context conditions
4

Define Action

Choose what happens when the rule triggers: - Use AI suggestion, reply with template, hide, delete, or flag for review
5

Test & Activate

Test with sample comments, then toggle the rule to Active
Start with manual review mode to validate accuracy before enabling auto-apply.

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Rule Management

(1) Click on any rule to open its settings(2) Modify conditions, actions, or status(3) Click Save to apply changes immediately
Rule changes apply to new comments only. Existing comments are not reprocessed.
Rules execute in order from top to bottom:(1) Drag and drop rules to change execution order(2) Specific rules should be higher priority than general rules(3) Once a rule matches, lower priority rules may be skipped
Higher priority rules are evaluated first, so order matters.
Track rule effectiveness in the dashboard:
  • Match Count - How many times the rule has triggered
  • Status - Auto-apply or manual review mode
  • Toggle - Quick enable/disable switch

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AI Fallback

Controls what happens to comments that don’t match any rules.When Enabled:
  • Comments automatically get AI-suggested responses applied
  • Reduces manual review queue
  • Maintains fast response times
When Disabled:
  • All unmatched comments require manual review
  • Maximum control over every response
  • Best for strict brand guidelines
Start with fallback disabled. Create rules for common scenarios, then enable fallback once you trust the AI.

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Best Practices

Start with LLM Rules

LLM rules are more flexible and require less maintenance. Use them for most scenarios unless you need exact keyword control.

Test Before Auto-Apply

Start new rules in manual review mode. Once you verify accuracy, switch to auto-apply for automation.

Use Specific Rules First

Order matters. Put specific rules at the top so they execute before general catch-all rules.

Monitor Performance

Check match counts. Adjust rules that are triggering too often or not enough.

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Example Rules

Rule Type: CategoryCondition:
IF: Category is "Spam"
THEN: Hide Comment
Auto-apply: Enabled
Automatically hides all spam comments detected by AI. No keyword management needed.
Rule Type: LLMCondition: “Reply to positive comments that include emojis like fire, heart eyes, or celebration”Action: Use AI SuggestionThe AI understands emoji context and sentiment to craft appropriate responses that match the enthusiasm.
Rule Type: LLM (Recommended)Condition: “Reply to any comment asking about pricing, shipping, or product availability”Action: Use AI SuggestionThe AI understands all variations like “how much?”, “when will it ship?”, “in stock?”, etc.
Rule Type: TraditionalCondition:
IF: Username matches @spamaccount1
  OR @spamaccount2
  OR @trollaccount3
THEN: Block User
Auto-apply: Enabled
Automatically blocks specific problematic accounts from commenting on your posts.

Comments Inbox

View and manually respond to comments across all platforms

Bulk Reply

Reply to multiple comments at once with AI assistance