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Overview

Trackable Links allow you to create branded short links that track every click with detailed attribution. Insert these links into DM campaigns and messages to measure engagement, understand customer behavior, and optimize your outreach.
Every link automatically tracks clicks with detailed metadata including location, device, browser, and per-user attribution through unique tracking parameters.

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Key Features

Click Tracking

Monitor every click with detailed analytics including geographic location, device type, and browser information.

Per-User Attribution

Track which specific customers clicked your links using unique tracking parameters automatically added to each send.

Campaign Integration

Insert links into DM campaigns to track performance.

Custom Domains

Use custom branded domains for your short links to build trust and brand recognition (available upon request).
1

Navigate to Links

Go to Brand > Trackable Links from the sidebar navigation.
2

Click Create Link

Click the Create Link button in the top-right corner.
3

Configure Link Details

Fill in the link information: - Display Name: A friendly label for the link (e.g., “Holiday Sale”, “New Product Launch”) - Short URL: Choose your custom slug (the part after the domain)
  • Destination URL: Where users will be redirected when they click the link
Choose descriptive slugs that are easy to remember and type, like holiday-sale instead of random characters.
4

Select Domain

Choose which domain to use for your short link: - brry.io: The default Blueberry domain (always available) - Custom domain: Your branded domain (if configured)
If you have multiple custom domains, select which one to use. Your primary domain is selected by default.
5

Create and Copy

Click Create Link to generate your tracked short link.
Your new link appears in the list with a copyable short URL you can use immediately.
You can insert trackable links into your DM campaigns using the Insert Link button when composing messages. Blueberry automatically personalizes each link with unique tracking for every recipient. Every time someone clicks a tracked link:
1

Click Event Captured

Blueberry captures every click on a trackable link that is sent.
2

Attribution Applied

Blueberry uniquely maps each link click back to the user that clicked on the link, and the message the link was sent in. click.
3

Analytics Updated

Click data appears in your link analytics dashboard with a detailed breakdown by:
  • Total clicks
  • Unique users
  • Geographic location
  • Device type and browser
  • Click timestamps
4

Contact Record Updated

The click is recorded on the contact’s profile in their engagement history.

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Viewing Analytics

1

Access Analytics

Click on any link in your list to view detailed analytics.
2

Review Metrics

The analytics dashboard shows:
  • Total Clicks: All-time click count
  • Recent Activity: Clicks in the last 7 days
  • Click Timeline: Visual chart of clicks over time
  • Geographic Distribution: Map of where clicks originated
  • Device Breakdown: Desktop vs mobile usage
  • Top Referrers: Where users found your link
3

Export Data

Export click data for deeper analysis in your own tools.

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Custom Domains

Custom domains let you use your own branded domain for short links instead of brry.io, building trust and brand recognition.
Custom domains are available upon request. Contact Blueberry support to set up a custom domain for your brand.

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Best Practices

Create slugs that are:
  • Short and easy to type
  • Descriptive of the content (e.g., winter-sale, new-product)
  • Consistent with your naming conventions
  • Free of special characters (use hyphens for spaces)
Good examples:
  • holiday-deals
  • summer-collection
  • free-shipping
Avoid:
  • Random characters: a7f3k9x2
  • Too long: check-out-our-amazing-new-summer-collection-with-discounts
  • Special characters: sale_2024!
Create links specific to each campaign or initiative to make tracking easier:
  • black-friday-2024 instead of a generic sale
  • newsletter-march instead of a generic newsletter
  • instagram-ad-spring to track specific channels
    Use consistent naming conventions across campaigns to make analytics comparison easier.
Always test your links before including them in campaigns:
  1. Click the link yourself to verify it redirects correctly.
  2. Check the destination page loads properly.
  3. Test on both mobile and desktop.
  4. Verify tracking parameters are working.
Test clicks appear in your analytics dashboard within seconds.
Regularly review link analytics to understand what’s working:
  • Compare click-through rates across different campaigns
  • Identify which offers or products generate the most interest
  • Analyze geographic and device data for targeting insights
  • Track conversion patterns over time
Use these insights to:
  • Optimize future campaign messaging
  • Adjust targeting parameters
  • Test different offer types
  • Improve call-to-action language

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Troubleshooting

If clicks aren’t appearing in analytics:
1

Wait for Processing

Click data typically appears within 10-30 seconds, but can take up to 5 minutes during high traffic.
2

Check Click Source

Some clicks may not be tracked:
  • Link previews by messaging apps
  • Bot traffic (automatically filtered)
  • Clicks with ad blockers or privacy tools
3

Verify Integration

Ensure your link provider integration is active in Brand > Settings.
Blueberry filters bot traffic and link preview requests to show accurate human engagement only.

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Next Steps

Create DM Campaigns

Use your tracked links in automated DM campaigns to drive conversions.

Saved Offers

Combine tracked links with saved offers for powerful conversion campaigns.