Proven Strategies
Comment to Win
CTA: “Comment WIN for a chance to win!” Triggers a DM conversation
to capture emails/phones via entry forms.
Data Capture
CTA: “Comment your dog’s name for a treat!” Collects personal details
(e.g., “Buster”) for hyper-personalized offers.
Story Reactions
CTA: “React 🔥 for a secret code!” Low-friction entry directly into DMs
from your most loyal fans.
Quiz / Poll
CTA: “Reply with your guess!” Starts conversations naturally based on
user interests.
The Flywheel Effect
Every interaction feeds into Blueberry’s Unified Database, creating a cycle of better personalization and loyalty.1
Engagement
User engages with your brand.
2
Data Capture
Blueberry records the interaction, updates their Fan Score, and saves
details (e.g., pet’s name).
3
Personalization
Future AI responses use this data to sound authentic and personal.
4
Offers
Blueberry can send personalized offers based on captured user data and
interaction history.
5
Loyalty
Users feel seen, leading to higher LTV and retention.