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Overview

The Knowledge Base allows you to provide Blueberry with your brand information, product details, and communication guidelines. This ensures AI-generated responses stay accurate, on-brand, and aligned with your business.
Think of the Knowledge Base as Blueberry’s reference library. The more you add, the smarter and more helpful responses become.

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Ways to Add Knowledge

Custom Text

Write custom instructions, rules, and guidelines directly in Blueberry for quick setup.

Website URL

Import content from your website, blog, or help center by providing the URL.

PDF Upload

Upload product catalogs, policies, brand guidelines, and other documents.

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Adding Knowledge

1

Navigate to Knowledge Base

Go to Brand in the sidebar and select Knowledge Base.
2

Click Upload Knowledge

Click the Upload Knowledge button to open the upload dialog.
3

Choose Your Format

Select the type of knowledge you want to add:
  • Custom Text - Enter instructions or guidelines directly
  • Website URL - Paste a link to import web content
  • PDF Upload - Select a file from your computer
4

Save and Enable

After uploading, your knowledge item is automatically enabled and ready to use.
Blueberry immediately starts using new knowledge items to improve response suggestions.

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Managing Your Knowledge Base

1

Find the Item

Locate the knowledge item in your Knowledge Base list.
2

Toggle Status

Click the toggle switch to enable or disable the item.
  • Enabled (green) - AI uses this knowledge in responses
  • Disabled (gray) - AI ignores this knowledge
3

Verify Change

Status updates immediately. No need to refresh or save.
When to Disable:
  • Seasonal content that’s out of date
  • Temporary promotions that have ended
  • Testing different instructions or guidelines
  • Content that needs updating before re-enabling
Disable instead of delete to preserve content you might need again later.
To permanently delete a knowledge item:(1) Click the menu icon (three dots) on the knowledge item(2) Select Delete from the dropdown(3) Confirm the deletion in the dialog
Deletion is permanent and cannot be undone. Consider disabling instead if you might need the content later.

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How Blueberry Uses Your Knowledge

1

User Comments or DMs

When someone comments on your post or sends a DM, Blueberry captures the message content and context.
2

Knowledge Base Search

Blueberry searches your knowledge base for relevant information related to the user’s question or comment.
3

Response Generation

Using your brand guidelines and relevant knowledge, Blueberry generates an on-brand response that:
  • Answers the user’s question accurately
  • Matches your communication style
  • Includes relevant product or policy information
  • Follows any custom rules you’ve set
4

Continuous Improvement

As you approve, edit, or reject suggestions, Blueberry learns:
  • Which responses work best for your brand
  • How to better interpret your knowledge base
  • Your preferred phrasing and tone
  • Patterns in how you handle different situations
Every interaction helps Blueberry provide better suggestions over time.

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Best Practices

Provide clear, detailed information:❌ Too Vague: “Be friendly”✅ Specific: “Address customers by first name, use warm greetings like ‘Hey there!’ or ‘Thanks for reaching out!’, and always end with a question to continue the conversation”The more specific your guidelines, the more consistent your AI responses.
Continue to update or add knowledge base content for any scenarios where you want Blueberry to improve handling.
Your knowledge base evolves with your business - keep refining it based on real interactions.

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Next Steps

Link Social Accounts

Connect your social media accounts to start using your knowledge base with AI responses.

Set Up Rules Engine

Combine knowledge base with automation rules for even more efficient comment management.

Comments Inbox

See how AI uses your knowledge base to suggest responses in the comments inbox.

DM Campaigns

Use your knowledge base to personalize automated DM campaign messages.